Steve Jobs has created a new big apple of his own. Many analysts opined that Microsoft was to always be king. They may have to take a share of the forbidden fruit themselves. In search of better appliances users have turned to Apple, making it bigger than Microsoft. 9 out of 10 computers still run Windows. The difference is in the hardware.

The launch of the iPad is a case in point. The Wired iPad app sold 24,000 copies in the first twenty four hours. Poetic reality. Business insider was way off the mark for predicting a sale of 3,000 copies in that time. But this sale is testament to a larger truth, that of Apple.

The iPad was launched in Australia to a fan frenzy following. In fact hundreds of prospective buyers descended to Australia. 400 Apple maniacs chose to be the first, rather than wait for the online order to arrive. In the first month the Apple has sold a million tablets. Estimates say that seven million more will be sold this year.

In Europe the American $499 price tag is reflected as 499 Euro for the same (What is it in Japan?). Meanwhile, interestingly, the success of Apple is spawning a disgust (for giant corporations) in much the same way Microsoft did.

Perhaps it is the robotic marketing machine of Apple. The way they have created a cult, see – http://www.dailymail.co.uk/debate/article-1282082/SIMON-MILLS-Why-I-hate-Apple-infuriating-cult-making-people-smug-bores.html.

Any company that looks like it has a hold over the psyche or economy is detested by many. If Apple wants to be smart about business, perhaps it should take a different path from Microsoft.